APA (7th ed.) Citation

Sheth, J. N., & Malhotra, N. K. Wiley international encyclopedia of marketing / [editors-in-chief, Jagdish N. Sheth, Naresh K. Malhotra]. Volume 2, Marketing research: Volume 2, Marketing research.

Chicago Style (17th ed.) Citation

Sheth, Jagdish N., and Naresh K. Malhotra. Wiley International Encyclopedia of Marketing / [editors-in-chief, Jagdish N. Sheth, Naresh K. Malhotra]. Volume 2, Marketing Research: Volume 2, Marketing Research.

MLA (9th ed.) Citation

Sheth, Jagdish N., and Naresh K. Malhotra. Wiley International Encyclopedia of Marketing / [editors-in-chief, Jagdish N. Sheth, Naresh K. Malhotra]. Volume 2, Marketing Research: Volume 2, Marketing Research.

Warning: These citations may not always be 100% accurate.