APA (7th ed.) Citation

Doerr, J. E. (2018). Measure what matters : OKRs - the simple idea that drives 10x growth / John Doerr: OKRs - the simple idea that drives 10x growth. Portfolio Penguin.

Chicago Style (17th ed.) Citation

Doerr, John E. Measure What Matters : OKRs - the Simple Idea That Drives 10x Growth / John Doerr: OKRs - the Simple Idea That Drives 10x Growth. UK: Portfolio Penguin, 2018.

MLA (9th ed.) Citation

Doerr, John E. Measure What Matters : OKRs - the Simple Idea That Drives 10x Growth / John Doerr: OKRs - the Simple Idea That Drives 10x Growth. Portfolio Penguin, 2018.

Warning: These citations may not always be 100% accurate.