The psychology of consumer profiling in a digital age / Barrie Gunter.

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Bibliographic Details
Main Author: Gunter, Barrie (Author)
Format: Book
Language:English
Published: New York ; London : Routledge, Taylor & Francis Group, 2018.
Series:Routledge studies in marketing ; 2.
Subjects:
Consumer profiling.
Consumer behavior.
Marketing > Psychological aspects.
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Description
Item Description:Originally published: 2016.
Physical Description:257 pages ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781138340749
113834074X

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