Hemann, C., & Burbary, K. (2018). Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]: Making sense of consumer data in a digital world (Second edition.). Pearson Education, Inc..
Chicago Style (17th ed.) CitationHemann, Chuck, and Ken Burbary. Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]: Making Sense of Consumer Data in a Digital World. Second edition. [New York]: Pearson Education, Inc., 2018.
MLA (9th ed.) CitationHemann, Chuck, and Ken Burbary. Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]: Making Sense of Consumer Data in a Digital World. Second edition. Pearson Education, Inc., 2018.