APA (7th ed.) Citation

Malhotra, N. K., Birks, D. F., & Wills, P. (2013). Essentials of marketing research Naresh K. Malhotra, David F. Birks, Peter Wills. Pearson.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., David F. Birks, and Peter Wills. Essentials of Marketing Research Naresh K. Malhotra, David F. Birks, Peter Wills. Harlow, England: Pearson, 2013.

MLA (9th ed.) Citation

Malhotra, Naresh K., et al. Essentials of Marketing Research Naresh K. Malhotra, David F. Birks, Peter Wills. Pearson, 2013.

Warning: These citations may not always be 100% accurate.