APA (7th ed.) Citation

Grigsby, M. (2018). Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby: A practical guide to improving consumer insights using data techniques (Second edition.). Kogan Page.

Chicago Style (17th ed.) Citation

Grigsby, Mike. Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby: A Practical Guide to Improving Consumer Insights Using Data Techniques. Second edition. London ; New York, NY: Kogan Page, 2018.

MLA (9th ed.) Citation

Grigsby, Mike. Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby: A Practical Guide to Improving Consumer Insights Using Data Techniques. Second edition. Kogan Page, 2018.

Warning: These citations may not always be 100% accurate.