APA (7th ed.) Citation

Palmatier, R. W., & Sridhar, S. (2017). Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar: Based on first principles and data analytics. Macmillan Education : Palgrave.

Chicago Style (17th ed.) Citation

Palmatier, Robert W., and Shrihari Sridhar. Marketing Strategy : Based on First Principles and Data Analytics / Robert W. Palmatier, Shrihari Sridhar: Based on First Principles and Data Analytics. London: Macmillan Education : Palgrave, 2017.

MLA (9th ed.) Citation

Palmatier, Robert W., and Shrihari Sridhar. Marketing Strategy : Based on First Principles and Data Analytics / Robert W. Palmatier, Shrihari Sridhar: Based on First Principles and Data Analytics. Macmillan Education : Palgrave, 2017.

Warning: These citations may not always be 100% accurate.