Winer, R. S., & Dhar, R. (2014). Marketing management / Russ Winer, Ravi Dhar (4th ed., Pearson new international edition.). Pearson.
Chicago Style (17th ed.) CitationWiner, Russell S., and Ravi Dhar. Marketing Management / Russ Winer, Ravi Dhar. 4th ed., Pearson new international edition. Harlow, Essex: Pearson, 2014.
MLA (9th ed.) CitationWiner, Russell S., and Ravi Dhar. Marketing Management / Russ Winer, Ravi Dhar. 4th ed., Pearson new international edition. Pearson, 2014.
Warning: These citations may not always be 100% accurate.