Winer, R., & Dhar, R. (2014). Marketing management Russ Winer, Ravi Dhar (Fourth edition, Pearson new international edition.). Pearson.
Chicago Style (17th ed.) CitationWiner, Russ, and Ravi Dhar. Marketing Management Russ Winer, Ravi Dhar. Fourth edition, Pearson new international edition. Harlow, United Kingdom: Pearson, 2014.
MLA (9th ed.) CitationWiner, Russ, and Ravi Dhar. Marketing Management Russ Winer, Ravi Dhar. Fourth edition, Pearson new international edition. Pearson, 2014.
Warning: These citations may not always be 100% accurate.