Palmer, R., Cockton, J., & Cooper, G. (2007). Managing marketing marketing success through good management systems / Roger Palmer, Juanita Cockton, Graham Cooper: Marketing success through good management systems. Butterworth-Heinemann.
Chicago Style (17th ed.) CitationPalmer, Roger, Juanita Cockton, and Graham Cooper. Managing Marketing Marketing Success Through Good Management Systems / Roger Palmer, Juanita Cockton, Graham Cooper: Marketing Success Through Good Management Systems. Oxford, UK ; Burlington, MA: Butterworth-Heinemann, 2007.
MLA (9th ed.) CitationPalmer, Roger, et al. Managing Marketing Marketing Success Through Good Management Systems / Roger Palmer, Juanita Cockton, Graham Cooper: Marketing Success Through Good Management Systems. Butterworth-Heinemann, 2007.