Mukerjee, K. (2014). Customer relationship management : a strategic approach to marketing / Kaushik Mukerjee ; foreword by Prof. Jagdish N. Sheth: A strategic approach to marketing (Eastern economy edition.). PHI Learning Private Limited.
Chicago Style (17th ed.) CitationMukerjee, Kaushik. Customer Relationship Management : A Strategic Approach to Marketing / Kaushik Mukerjee ; Foreword by Prof. Jagdish N. Sheth: A Strategic Approach to Marketing. Eastern economy edition. Delhi: PHI Learning Private Limited, 2014.
MLA (9th ed.) CitationMukerjee, Kaushik. Customer Relationship Management : A Strategic Approach to Marketing / Kaushik Mukerjee ; Foreword by Prof. Jagdish N. Sheth: A Strategic Approach to Marketing. Eastern economy edition. PHI Learning Private Limited, 2014.