Library Catalogue Plus

APA (7th ed.) Citation

Mullins, J. W., & Walker, O. C. (2013). Marketing management : a strategic decision-making approach: A strategic decision-making approach (8th ed., International ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Mullins, John W., and Orville C. Walker. Marketing Management : A Strategic Decision-making Approach: A Strategic Decision-making Approach. 8th ed., International ed. New York: McGraw-Hill, 2013.

MLA (9th ed.) Citation

Mullins, John W., and Orville C. Walker. Marketing Management : A Strategic Decision-making Approach: A Strategic Decision-making Approach. 8th ed., International ed. McGraw-Hill, 2013.