A framework for marketing management Philip Kotler, Kevin Lane Keller.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane (Author)
Format: eBook
Language:English
Published: Boston, [Massachusetts] : Pearson, 2016.
Edition:Sixth edition, Global edition.
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Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5174870
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