Siegel, E. (2016). Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel: The power to predict who will click, buy, lie, or die (Revised and Updated Edition.). Wiley.
Chicago Style (17th ed.) CitationSiegel, Eric. Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die / Eric Siegel: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and Updated Edition. Hoboken, New Jersey: Wiley, 2016.
MLA (9th ed.) CitationSiegel, Eric. Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die / Eric Siegel: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and Updated Edition. Wiley, 2016.
Warning: These citations may not always be 100% accurate.