APA (7th ed.) Citation

Gentsch, P. (2019). AI in marketing, sales and service how marketers without a data science degree can use AI, big data and bots / Peter Gentsch: How marketers without a data science degree can use AI, big data and bots. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Gentsch, Peter. AI in Marketing, Sales and Service How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots / Peter Gentsch: How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots. Cham, Switzerland: Palgrave Macmillan, 2019.

MLA (9th ed.) Citation

Gentsch, Peter. AI in Marketing, Sales and Service How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots / Peter Gentsch: How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots. Palgrave Macmillan, 2019.

Warning: These citations may not always be 100% accurate.