Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee-Hoon Ang, Chin-Tiong Tan, Siew Meng Leong. - Kotler, Philip; Keller, Kevin Lane, 1956-; Ang, Swee-Hoon; Tan, Chin-Tiong; Leong, Siew Meng (Pearson, 2018)