Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.

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Bibliographic Details
Other Authors: Thurber, James A., 1943-, Nelson, Candice J., 1949-
Format: Book
Language:English
Published: Boulder, CO : Westview Press, c2010.
Edition:3rd ed.
Series:Transforming American politics series (2002)
Subjects:
Political campaigns > United States.
Campaign management > United States.
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245 0 0 |a Campaigns and elections American style /  |c edited by James A. Thurber and Candice J. Nelson. 
250 |a 3rd ed. 
260 |a Boulder, CO :  |b Westview Press,  |c c2010. 
300 |a xii, 339 p. :  |b ill. ;  |c 23 cm. 
490 1 |a Transforming American politics 
504 |a Includes bibliographical references and index. 
505 0 |a Understanding the dynamics and the transformation of American campaigns / James A. Thurber -- Creating a winning campaign strategy / David Winston -- The use of survey research in campaigns / Glen Bolger -- Strategics and tactics of fund-raising in 2008 / Candice J. Nelson -- Fund-raising strategies in the 2008 presidential campaign / Anthony Corrado -- The selling of the president in a converged media age / Leonard Steinhorn -- How the media covered the 2008 election: the role of earned media / Dotty Lynch -- Fieldwork in contemporary election campaigns / Paul S. Herrnson -- Dimensions of campaigns in the age of digital networks / Alan Rosenblatt -- Election law is the new rock and roll / Chris Sautter -- Campaign ethic in a changing world / Carol A. Whitney -- Madness in Michigan : a microcosm of election American style / David A. Dulio -- Campaigns matter / Candice J. Nelson. 
650 0 |a Political campaigns  |z United States. 
650 0 |a Campaign management  |z United States. 
700 1 |a Thurber, James A.,  |d 1943- 
700 1 |a Nelson, Candice J.,  |d 1949- 
830 0 |a Transforming American politics series (2002) 
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