APA (7th ed.) Citation

Stephenson, D. (2018). Big data demystified how to use big data, data science and AI to make better business decisions and gain competitive advantage / David Stephenson, PhD: How to use big data, data science and AI to make better business decisions and gain competitive advantage. Pearson.

Chicago Style (17th ed.) Citation

Stephenson, David. Big Data Demystified How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage / David Stephenson, PhD: How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage. Harlow, England: Pearson, 2018.

MLA (9th ed.) Citation

Stephenson, David. Big Data Demystified How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage / David Stephenson, PhD: How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage. Pearson, 2018.

Warning: These citations may not always be 100% accurate.