McGrath, R. G., & MacMillan, I. C. (2009). Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / Rita Gunther McGrath, Ian C. MacMillan: A breakthrough process to reduce risk and seize opportunity. Harvard Business Press.
Chicago Style (17th ed.) CitationMcGrath, Rita Gunther, and Ian C. MacMillan. Discovery-driven Growth : A Breakthrough Process to Reduce Risk and Seize Opportunity / Rita Gunther McGrath, Ian C. MacMillan: A Breakthrough Process to Reduce Risk and Seize Opportunity. Boston, Mass.: Harvard Business Press, 2009.
MLA (9th ed.) CitationMcGrath, Rita Gunther, and Ian C. MacMillan. Discovery-driven Growth : A Breakthrough Process to Reduce Risk and Seize Opportunity / Rita Gunther McGrath, Ian C. MacMillan: A Breakthrough Process to Reduce Risk and Seize Opportunity. Harvard Business Press, 2009.