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|a 9781526450012
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|a 1526450011
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|a StDuBDS
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|a 658.8342
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|a Sethna, Zubin,
|e author.
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1 |
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|a Consumer behaviour.
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250 |
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|a 4th edition /
|b Zubin Sethna & Jim Blythe.
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264 |
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1 |
|a Los Angeles :
|b SAGE,
|c 2019.
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300 |
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|a xxiii, 549 pages :
|b illustrations (black and white, and colour) ;
|c 25 cm
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500 |
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|a Previous edition: 2016.
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504 |
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|a Includes bibliographical references and index.
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650 |
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|a Consumer behavior.
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700 |
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|a Blythe, Jim,
|e author.
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|n 0
|0 8
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|a text
|2 rdacontent
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|a still image
|2 rdacontent
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|a unmediated
|2 rdamedia
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|a volume
|2 rdacarrier
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