Viettires dilemma : the expansion strategy in Myanmar / Sang Kim Tran (Phi Long Enterprise, Viet Nam and Center for Predoctoral Training, Viet Nam National University, Ho Chi Minh, Viet Nam), Le Ngoc Hoang Yen (Takashimaya, Viet Nam). - Kim Tran, Sang; Ngoc Hoang Yen, Le (Emerald Emerging Markets Case Studies,, 2018)