Entry of Reliance Jio in the telecom industry : a ripple in the ocean / Bikramjit Rishi (Institute of Management Technology, Ghaziabad, India), Archit Kacker (Institute of Management Technology, Ghaziabad, India), Shreya Gupta (Institute of Management Technology, Ghaziabad, India). - Rishi, Bikramjit, 1978-; Kacker, Archit; Gupta, Shreya (Emerald Emerging Markets Case Studies,, 2018)