UNASCO : exploring the market for sustainable business / Fawzeia Abdulla Al Marzooqi (Management Department College of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates) and Syed Zamberi Ahmad (Management Department College of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates). - Abdulla Al Marzooqi, Fawzeia; Zamberi Ahmad, Syed (Emerald Emerging Markets Case Studies,, 2018)