APA (7th ed.) Citation

Mitra, S., & V. K., R. (2018). Marico : competing with an innovative business model / Sumit Mitra (Indian Institute of Management, Kozhikode, India), and Ranjith V.K. (School of Management, Manipal University, Manipal, India): Competing with an innovative business model. Emerald Publishing Limited. https://doi.org/10.1108/EEMCS-05-2017-0093

Chicago Style (17th ed.) Citation

Mitra, Sumit, and Ranjith V. K. Marico : Competing with an Innovative Business Model / Sumit Mitra (Indian Institute of Management, Kozhikode, India), and Ranjith V.K. (School of Management, Manipal University, Manipal, India): Competing with an Innovative Business Model. Bingley, U.K.: Emerald Publishing Limited, 2018. https://doi.org/10.1108/EEMCS-05-2017-0093.

MLA (9th ed.) Citation

Mitra, Sumit, and Ranjith V. K. Marico : Competing with an Innovative Business Model / Sumit Mitra (Indian Institute of Management, Kozhikode, India), and Ranjith V.K. (School of Management, Manipal University, Manipal, India): Competing with an Innovative Business Model. Emerald Publishing Limited, 2018. https://doi.org/10.1108/EEMCS-05-2017-0093.

Warning: These citations may not always be 100% accurate.