In the shiny world of diamonds and jewelry : all that glitters is not gold! / Ara Azizbekyan, (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates), Virginia Bodolica, (Department of Management, American University of Sharjah, Sharjah, United Arab Emirates), Martin Spraggon, (Department of Management, American University of Sharjah, Sharjah, United Arab Emirates). - Azizbekyan, Ara; Bodolica, Virginia, 1976-; Spraggon, Martin, 1973- (Emerald Emerging Markets Case Studies,, 2018)