Advantech : evolution of its IoT ecosystem strategy / Guo (Ginkgo) Bai (Department of Strategy and Entrepreneurship, China Europe International Business School, Shanghai, Shanghai, China), Liman Zhao (Case Center, China Europe International Business School, Shanghai, Shanghai, China), and Zhenrong Edison Wang (MBA Department, China Europe International Business School, Shanghai, Shanghai, China). evolution of its IoT ecosystem strategy /

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Bibliographic Details
Main Authors: Bai, Guo (Ginkgo) (Author), Zhao, Liman (Author), Wang, Zhenrong Edison (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 4
Subjects:
Strategic planning.
Internet of things.
Online Access:http://dx.doi.org/10.1108/EEMCS-06-2018-0131
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Description
Item Description:Through this case, students will not only learn about the latest development of this emerging industry, IoT, but also gain a systematic understanding of "ecosystem strategy" and get to know a new corporate growth model called "co-creation".
This case describes why and how Advantech Co., Ltd. (hereinafter referred to as Advantech) has transformed in the age of the Internet of Things. Aware of the ecosystem attributes of the IoT industry and committed to the companys principle of "altruism", Advantech strategically positioned itself as an "IoT platform provider" and an "enabler" for IoT applications. After carrying out a reform in terms of internal management, external cooperation, and development model, Advantech has evolved from an industrial computer maker to an IoT solution provider. Since the launch of the "co-creation model" at the end of 2016, Advantech has drawn attention from many excellent companies in traditional industries. With the Internet of Everything close at hand, Chairman KC Liu is well aware there are many challenges to overcome as Advantech strives to build an industrial IoT ecosystem, the "evolution" continues.
MBAs, EMBAs and senior executives.
Physical Description:1 online resource (10 pages) : 28 illustrations ; cm.
Bibliography:Includes bibliographical references and index.
ISSN:2045-0621 ;
DOI:10.1108/EEMCS-06-2018-0131
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