Library Catalogue Plus

APA (7th ed.) Citation

Gupta, P., Nagpal, A., & Malik, D. (2018). Starbucks : global brand in emerging markets / Praveen Gupta (Department of Marketing, Lal Bahadur Shastri Institute of Management, Delhi, New Delhi, India), Ankita Nagpal(Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Deloitte, Gurgaon, India), and Diksha Malik (Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Asian Paints Limited, Delhi, India): Global brand in emerging markets. Emerald Publishing Limited. https://doi.org/10.1108/EEMCS-03-2018-0044

Chicago Style (17th ed.) Citation

Gupta, Praveen, Ankita Nagpal, and Diksha Malik. Starbucks : Global Brand in Emerging Markets / Praveen Gupta (Department of Marketing, Lal Bahadur Shastri Institute of Management, Delhi, New Delhi, India), Ankita Nagpal(Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Deloitte, Gurgaon, India), and Diksha Malik (Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Asian Paints Limited, Delhi, India): Global Brand in Emerging Markets. Bingley, U.K.: Emerald Publishing Limited, 2018. https://doi.org/10.1108/EEMCS-03-2018-0044.

MLA (9th ed.) Citation

Gupta, Praveen, et al. Starbucks : Global Brand in Emerging Markets / Praveen Gupta (Department of Marketing, Lal Bahadur Shastri Institute of Management, Delhi, New Delhi, India), Ankita Nagpal(Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Deloitte, Gurgaon, India), and Diksha Malik (Department of Marketing and Operations, Lal Bahadur Shastri Institute of Management, Delhi, India and Asian Paints Limited, Delhi, India): Global Brand in Emerging Markets. Emerald Publishing Limited, 2018. https://doi.org/10.1108/EEMCS-03-2018-0044.