"Anjaneya" health drink : re-positioning dilemma / Aasha Jayant Sharma (Operations Management, Symbiosis Institute of Operations Management, Nashik, India), and Vandana Prashant Sonwaney (Operations Management, Symbiosis Institute of Operations Management, Nashik, India). - Sharma, Aasha Jayant; Sonwaney, Vandana Prashant (Emerald emerging markets case studies,, 2018)