Rishi, B., Mehta, A., Banerjee, P., & Deepak, A. (2018). Buzzfeed Inc : native advertising the way forward? / Bikramjit Rishi (Department of Marketing, Institute of Management Technology, Ghaziabad (IMT), India), Aditya Mehta(Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE), Poulomi Banerjee (Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE), and Akshay Deepak (Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE): Native advertising the way forward? Emerald Publishing Limited. https://doi.org/10.1108/EEMCS-06-2017-0137
Chicago Style (17th ed.) CitationRishi, Bikramjit, Aditya Mehta, Poulomi Banerjee, and Akshay Deepak. Buzzfeed Inc : Native Advertising the Way Forward? / Bikramjit Rishi (Department of Marketing, Institute of Management Technology, Ghaziabad (IMT), India), Aditya Mehta(Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE), Poulomi Banerjee (Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE), and Akshay Deepak (Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE): Native Advertising the Way Forward? Bingley, U.K.: Emerald Publishing Limited, 2018. https://doi.org/10.1108/EEMCS-06-2017-0137.
MLA (9th ed.) CitationRishi, Bikramjit, et al. Buzzfeed Inc : Native Advertising the Way Forward? / Bikramjit Rishi (Department of Marketing, Institute of Management Technology, Ghaziabad (IMT), India), Aditya Mehta(Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE), Poulomi Banerjee (Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE), and Akshay Deepak (Department of Marketing, Institute of Management Technology (IMT), Dubai, UAE): Native Advertising the Way Forward? Emerald Publishing Limited, 2018. https://doi.org/10.1108/EEMCS-06-2017-0137.