Contrasting ideologies between generations in Sree Subramania Ayurvedic Nursing home a 400 year old family owned organization / Reddy Sai Shiva Jayanth (Department of Economics, Indian Institute of Management Kozhikode, Kozhikode, India), Gopalakrishnan Narayanamurthy (Department of Quantitative Methods and Operations Management, Indian Institute of Management Kozhikode, Kozhikode, India), Abhishek Srivastava (Department of Quantitative Methods and Operations Management, Indian Institute of Management Kozhikode, Kozhikode, India), and Vamshi Krishna Velmajala (Indian Institute of Management Kozhikode, Kozhikode, India). - Sai Shiva Jayanth, Reddy; Narayanamurthy, Gopalakrishnan; Śrīvāstava, Abhisheka Kumāra; Krishna Velmajala, Vamshi (Emerald emerging markets case studies,, 2018)