Indian PharmaChem : a resource allocation peccadillo / Sudipendra Nath Roy, (Department of Operations Management and Quantitative Techniques, Indian Institute of Management Indore, Indore, India), and Tuhin Sengupta, (Department of Operations Management and Quantitative Techniques, Indian Institute of Management Indore, Indore, India). - Nath Roy, Sudipendra; Sengupta, Tuhin (Emerald emerging markets case studies,, 2018)