APA (7th ed.) Citation

Neumeier, M. (2016). The brand flip why customers now run companies and how to profit from it / Marty Neumeier: Why customers now run companies and how to profit from it. New Riders.

Chicago Style (17th ed.) Citation

Neumeier, Marty. The Brand Flip Why Customers Now Run Companies and How to Profit from It / Marty Neumeier: Why Customers Now Run Companies and How to Profit from It. [San Francisco]: New Riders, 2016.

MLA (9th ed.) Citation

Neumeier, Marty. The Brand Flip Why Customers Now Run Companies and How to Profit from It / Marty Neumeier: Why Customers Now Run Companies and How to Profit from It. New Riders, 2016.

Warning: These citations may not always be 100% accurate.