The brand gap how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. how to bridge the distance between business strategy and design : a whiteboard overview /

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Bibliographic Details
Main Author: Neumeier, Marty
Corporate Author: American Institute of Graphic Arts
Format: eBook
Language:English
Published: Berkekley, CA : New Riders, c2006.
Edition:Rev. ed.
Subjects:
Brand name products.
Brand name products > Planning.
Branding (Marketing)
Brand name products > Marketing.
Brand name products > Planning
Brand name products
Electronic books.
Online Access:http://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780321648822
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245 1 4 |a The brand gap   |h [electronic resource] :  |b how to bridge the distance between business strategy and design : a whiteboard overview /  |c by Marty Neumeier. 
250 |a Rev. ed. 
260 |a Berkekley, CA :  |b New Riders,  |c c2006. 
300 |a 1 online resource (194 p. )  |b ill. ; 
500 |a "AIGA"--Cover. 
500 |a Includes index. 
504 |a Includes bibliographical references (p. 181-187) and index. 
650 0 |a Brand name products. 
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