Burns, A. C., & Veeck, A. (2020). Marketing research Alvin C. Burns, Ann Veeck (Ninth edition, global edition.). Pearson Education.
Chicago Style (17th ed.) CitationBurns, Alvin C., and Ann Veeck. Marketing Research Alvin C. Burns, Ann Veeck. Ninth edition, global edition. Harlow, United Kingdom: Pearson Education, 2020.
MLA (9th ed.) CitationBurns, Alvin C., and Ann Veeck. Marketing Research Alvin C. Burns, Ann Veeck. Ninth edition, global edition. Pearson Education, 2020.
Warning: These citations may not always be 100% accurate.