Library Catalogue Plus

APA (7th ed.) Citation

Hatch, M. J., & Schultz, M. (2008). Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass.

Chicago Style (17th ed.) Citation

Hatch, Mary Jo, and Majken Schultz. Taking Brand Initiative How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding / Mary Jo Hatch, Majken Schultz: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco, Calif.: Jossey-Bass, 2008.

MLA (9th ed.) Citation

Hatch, Mary Jo, and Majken Schultz. Taking Brand Initiative How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding / Mary Jo Hatch, Majken Schultz: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.