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Mapping experiences a complete guide to customer alignment through journeys, blueprints, and diagrams / James Kalbach. a complete guide to customer alignment through journeys, blueprints, and diagrams /

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Bibliographic Details
Main Author: Kalbach, James (Author)
Format: eBook
Language:English
Published: Cambridge : O'Reilly, 2021.
Edition:Second edition.
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=6406415
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Description
Item Description:Previous edition: 2016.
Physical Description:xxv, 410 pages ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781492076582
9781492076636 (pbk.) :
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