From brand vision to brand evaluation the strategic process of growing and strengthening brands / Leslie de Chernatony.
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| Main Author: | |
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| Format: | Electronic |
| Published: |
Abingdon :
Routledge,
2010.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | https://doi.org/10.4324/9780080966649 |
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