The citizen marketer Joel Penney.

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Bibliographic Details
Main Author: Penney, Joel (Author)
Format: eBook
Language:English
Published: New York, NY : Oxford University Press, 2017.
Series:Oxford studies in digital politics.
Subjects:
Political participation > Technological innovations.
Communication in politics > Technological innovations.
Social media > Political aspects.
Marketing > Political aspects.
Public opinion > Political aspects.
Online Access:http://dx.doi.org/10.1093/acprof:oso/9780190658052.001.0001
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100 1 |a Penney, Joel,  |e author. 
245 1 4 |a The citizen marketer   |h [electronic resource] /  |c Joel Penney. 
264 1 |a New York, NY :  |b Oxford University Press,  |c 2017. 
300 |a 1 online resource. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Oxford studies in digital politics 
500 |a Previously issued in print: 2017. 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from home page (viewed on May 9, 2017). 
650 0 |a Political participation  |x Technological innovations. 
650 0 |a Communication in politics  |x Technological innovations. 
650 0 |a Social media  |x Political aspects. 
650 0 |a Marketing  |x Political aspects. 
650 0 |a Public opinion  |x Political aspects. 
776 0 8 |i Print version :  |z 9780190658052 
830 0 |a Oxford studies in digital politics. 
856 4 0 |u http://dx.doi.org/10.1093/acprof:oso/9780190658052.001.0001 
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