Marketing strategy and competitive positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.

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Bibliographic Details
Main Authors: Hooley, Graham J. (Author), Nicoulaud, Brigitte (Author), Rudd, John M. (Author), Lee, Nick, 1975- (Author)
Format: eBook
Language:English
Published: Harlow, England ; New York : Pearson, 2020.
Edition:Seventh edition.
Subjects:
Target marketing.
Marketing > Management.
Electronic books.
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&accId=8858656&isbn=9781292276557
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