Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. a strategic framework /

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Bibliographic Details
Main Authors: Peppers, Don (Author), Rogers, Martha, 1952- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : Wiley, [2022]
Edition:Fourth edition.
Subjects:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.
Consommateurs > Préférences.
Marketing relationnel.
Systèmes d'information > Marketing.
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Description
Physical Description:xxi, 483 pages : illustrations ; 27 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:9781119815334
1119815339

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