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Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. a strategic framework /

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Bibliographic Details
Main Authors:	Peppers, Don (Author), Rogers, Martha, 1952- (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2022]
Edition:	Fourth edition.
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Consommateurs > Préférences. Marketing relationnel. Systèmes d'information > Marketing.
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