APA (7th ed.) Citation

Perrey, J., & Spillecke, D. (2012). Retail marketing and branding a definitive guide to maximizing ROI / edited by Jesko Perrey and Dennis Spillecke: A definitive guide to maximizing ROI (2nd ed.). Wiley.

Chicago Style (17th ed.) Citation

Perrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding a Definitive Guide to Maximizing ROI / Edited by Jesko Perrey and Dennis Spillecke: A Definitive Guide to Maximizing ROI. 2nd ed. Hoboken: Wiley, 2012.

MLA (9th ed.) Citation

Perrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding a Definitive Guide to Maximizing ROI / Edited by Jesko Perrey and Dennis Spillecke: A Definitive Guide to Maximizing ROI. 2nd ed. Wiley, 2012.

Warning: These citations may not always be 100% accurate.