APA (7th ed.) Citation

Goldenberg, J., & Mazursky, D. (2002). Creativity in product innovation Jacob Goldenberg and David Mazursky. Cambridge University Press. https://doi.org/10.1017/CBO9780511674464

Chicago Style (17th ed.) Citation

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation Jacob Goldenberg and David Mazursky. Cambridge: Cambridge University Press, 2002. https://doi.org/10.1017/CBO9780511674464.

MLA (9th ed.) Citation

Goldenberg, Jacob, and David Mazursky. Creativity in Product Innovation Jacob Goldenberg and David Mazursky. Cambridge University Press, 2002. https://doi.org/10.1017/CBO9780511674464.

Warning: These citations may not always be 100% accurate.