Jobber, D., & Ellis-Chadwick, F. (2024). Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick (Tenth edition.). McGraw Hill.
Chicago Style (17th ed.) CitationJobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing / David Jobber, Fiona Ellis-Chadwick. Tenth edition. London: McGraw Hill, 2024.
MLA (9th ed.) CitationJobber, David, and Fiona Ellis-Chadwick. Principles and Practice of Marketing / David Jobber, Fiona Ellis-Chadwick. Tenth edition. McGraw Hill, 2024.
Warning: These citations may not always be 100% accurate.