Baines, T., Bigdeli, A. Z., & Kapoor, K. (2024). Servitization strategy delivering customer-centric outcomes through business model innovation / Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor: Delivering customer-centric outcomes through business model innovation. Palgrave Macmillan.
Chicago Style (17th ed.) CitationBaines, Tim, Ali Z. Bigdeli, and Kawal Kapoor. Servitization Strategy Delivering Customer-centric Outcomes Through Business Model Innovation / Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor: Delivering Customer-centric Outcomes Through Business Model Innovation. Basingstoke: Palgrave Macmillan, 2024.
MLA (9th ed.) CitationBaines, Tim, et al. Servitization Strategy Delivering Customer-centric Outcomes Through Business Model Innovation / Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor: Delivering Customer-centric Outcomes Through Business Model Innovation. Palgrave Macmillan, 2024.