The jobs to be done playbook : align your markets, organization, and strategy around customer needs / by Jim Kalbach ; foreword by Michael Schrage. align your markets, organization, and strategy around customer needs /

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Bibliographic Details
Main Author: Kalbach, Jim (Author)
Other Authors: Schrage, Michael (writer of foreword.)
Format: Book
Language:English
Published: New York, New York, USA : Two Waves Books, [2020]
Subjects:
Creative ability in business.
Business planning.
Consumer satisfaction.
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Description
Physical Description:xx, 300 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references (pages 279-285) and index.
ISBN:9781933820682
1933820683

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