APA (7th ed.) Citation

Pope, D. (1983). The making of modern advertising / Daniel Pope. Basic Books Inc..

Chicago Style (17th ed.) Citation

Pope, Daniel. The Making of Modern Advertising / Daniel Pope. New York: Basic Books Inc., 1983.

MLA (9th ed.) Citation

Pope, Daniel. The Making of Modern Advertising / Daniel Pope. Basic Books Inc., 1983.

Warning: These citations may not always be 100% accurate.