APA (7th ed.) Citation

Alderson, W. (1957). Marketing behavior and executive action : a functionalists approach to marketing theory / by W. Alderson: A functionalists approach to marketing theory. Irwin.

Chicago Style (17th ed.) Citation

Alderson, Wroe. Marketing Behavior and Executive Action : A Functionalists Approach to Marketing Theory / by W. Alderson: A Functionalists Approach to Marketing Theory. Irwin, 1957.

MLA (9th ed.) Citation

Alderson, Wroe. Marketing Behavior and Executive Action : A Functionalists Approach to Marketing Theory / by W. Alderson: A Functionalists Approach to Marketing Theory. Irwin, 1957.

Warning: These citations may not always be 100% accurate.