B2B analytics in the airline market: Harnessing the power of consumer big data

This paper utilizes market-level data to explore the relative performance of individual companies amongst defined competitors. We show the potential of using consumer clickstream data, an important type of big data, to create a new set of B2B analytical frameworks. In the markets where complex inter...

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Bibliographic Details
Main Authors: Christopher P. Holland, Sabrina C Thornton, Peter Naudé
Format: Default Article
Published: 2019
Subjects:
Online market analysis
Big data
B2B analytics
Online panel data
Online performance measures
B2B networks
Online Access:https://hdl.handle.net/2134/11897418.v1
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