How to design effective AR retail apps [Abstract]

Fashion retailers are struggling to retain consumers in physical stores. Despite e-Commerce's growth, retailers still require physical stores to maintain brand value. High-street retailers must differentiate themselves in a crowded market through continued focus on experiential stores (Dover, 2...

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Bibliographic Details
Main Authors: Liangchao Xue, Christopher J. Parker, Cathryn Hart
Format: Default Conference proceeding
Published: 2020
Subjects:
Augmented Reality
User Experience
Shopping Experience
Retailing
Online Access:https://hdl.handle.net/2134/12104037.v1
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https://hdl.handle.net/2134/12104037.v1

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